How to Get a Customer Base for Your Home Improvement Business

If already own your own businesses, or are interested in starting a new home improvement business, you may find that attracting new customers is the hardest part of your job. If you are like most contractor entrepreneurs your expertise lies in the handy man aspect of your job, and not the business side of things. In this article, I will outline a few steps to take in order to begin attracting more customers to your business.

Build a Website

In this day and age, the majority of customers will look for local businesses online. You will want to set up a website that lets people know about your business, shows testimonials you have received, has pictures of past projects you have completed, and has contact information that customers can use to get in touch with you.

Social Media

Social media is a great tool for local businesses to use in brand development. Invite everybody you know to like your companies Facebook page, or +1 you on Google Plus. You should be sure to regularly update your companies pages in a way that will engage your audience.

Pass out Flyers

One of the cheapest ways to get your brand in front of more customers is through direct mail advertising. You can print out hundreds, or thousands, of flyers with information about your business and pass them out door to door. You can also post these flyers on buildings or street posts on busy corners downtown. This is not the most targeted form or effective form of marketing, but it does help when you are first getting started.


Nothing builds trust with people more than human interaction. Join a BNI group or your local Chamber of Commerce and start networking. Networking is a great way to earn referrals for your business.

PPC Advertising

Pay per click advertising is a method of advertising in which you advertise on various sites (such as Facebook and Google) and you pay a fee every time somebody clicks on your ad. PPC ads are a good way to attract local clients if done properly, but it can be expensive, and unfortunately if you stop paying, the leads will stop coming in.


Once you have established your business and have reliable leads coming in, you should look to hire a local SEO company to take your business to the next level. SEO will provide your business with the most targeted form of advertising available. A properly done SEO campaign will result in the greatest ROI to your business.

Take Action

While this may be the last thing on this last, it is actually the most important. All of the information and advice on this list is useless if you do not get out there and take action. There is no secret to success, success comes to those who work for it. As long as you take consistent action, day in and day out, and apply what we’ve taught you here, you will find that your business will grow farther and faster than you ever imagined.

Foundation Repair

Every homeowner dreads having an issue with their foundation. Not only does having to fix your foundation costs a lot of money, but foundational issues put your house and family at risk. If you think you might have an issue with the foundation of your home, you should contact a foundation repair specialist immediately.

Remember, as a homeowner, it is always advisable to be extra safe, and to take precautionary measures whenever any issues with your house appear. It may turn out that there is nothing wrong, but the risks are far too great for you to wait a few weeks to see what happens. Always jump out in front of these issues before they cause too much damage.

If you find that you need foundation repair Grand Rapids, do not hesitate to call the experts today. Doing so will help keep your home safe and your family secure.

For more information on how to repair a cracked foundation, watch the video embedded below.



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Our Mission

As experts with decades of experience in the home improvement industry, we hope to provide our visitors with a comprehensive guide to home improvement.

From roof repair, to foundation repair, to bathroom remodeling, we will cover it all. As a homeowner, it can be very scary when you decide to undergo a large home improvement project. Often times the cost can range over $10,000 so there is a lot of reason to be worried. You will want to be absolutely sure that you will be satisfied with the results of any projects you undertake on your home. For many people, your home is the biggest investment you will make in your life. It is very important that you take care of your home, not only to keep you and your family safe, but also to provide peace of mind.

We will provide you with many tips, how-to manuals, and guides, so that you will be able to maintain the integrity of your home, and minimize any risks associated with large contracting projects.