If already own your own businesses, or are interested in starting a new home improvement business, you may find that attracting new customers is the hardest part of your job. If you are like most contractor entrepreneurs your expertise lies in the handy man aspect of your job, and not the business side of things. In this article, I will outline a few steps to take in order to begin attracting more customers to your business.
Build a Website
In this day and age, the majority of customers will look for local businesses online. You will want to set up a website that lets people know about your business, shows testimonials you have received, has pictures of past projects you have completed, and has contact information that customers can use to get in touch with you.
Social media is a great tool for local businesses to use in brand development. Invite everybody you know to like your companies Facebook page, or +1 you on Google Plus. You should be sure to regularly update your companies pages in a way that will engage your audience.
Pass out Flyers
One of the cheapest ways to get your brand in front of more customers is through direct mail advertising. You can print out hundreds, or thousands, of flyers with information about your business and pass them out door to door. You can also post these flyers on buildings or street posts on busy corners downtown. This is not the most targeted form or effective form of marketing, but it does help when you are first getting started.
Nothing builds trust with people more than human interaction. Join a BNI group or your local Chamber of Commerce and start networking. Networking is a great way to earn referrals for your business.
Pay per click advertising is a method of advertising in which you advertise on various sites (such as Facebook and Google) and you pay a fee every time somebody clicks on your ad. PPC ads are a good way to attract local clients if done properly, but it can be expensive, and unfortunately if you stop paying, the leads will stop coming in.
Once you have established your business and have reliable leads coming in, you should look to hire a local SEO company to take your business to the next level. SEO will provide your business with the most targeted form of advertising available. A properly done SEO campaign will result in the greatest ROI to your business.
While this may be the last thing on this last, it is actually the most important. All of the information and advice on this list is useless if you do not get out there and take action. There is no secret to success, success comes to those who work for it. As long as you take consistent action, day in and day out, and apply what we’ve taught you here, you will find that your business will grow farther and faster than you ever imagined.